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A Lesson from Stephen Colbert on Content Marketing
Do you watch the Colbert Report? If you’re a fan of Stephen Colbert’s long-running political satire show on Comedy Central, congratulations – you’re likely more informed about campaign finance than...
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Facebook for Development Pros – Get Personal
Last month, we wrote on tips to help fundraising professionals get in the game on LinkedIn. In that post, we suggested (implored) gift officers – or anyone with a donor facing role – establish a strong...
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BWF_social to Tour West Coast with FREE Online Fundraising Workshop
BWF presents a FREE half-day workshop to help your nonprofit raise more money online. Oh, the things we now know about online fundraising. For example, did you know that… Online acquired donors give...
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Include “Trending Topics” in Your Facebook Posts for Bigger Audiences
A little while back, I blogged about the importance of meshing your social media content with pop culture and current events. As it turns out, that’s not just a communications strategy – it’s a...
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HOW TO Manufacture Viral Fundraising Campaigns on Social Media
A few weeks back, I was fortunate to have the opportunity to record a podcast for Iris Creative. The subject? Using online ambassadors to bring about the viral spread of your organization’s message and...
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Top 5 Stories of 2014
It’s that time of year! …when bloggers seize the opportunity to be lazy and write a post that is nothing more than a list of the first five items on the analytics report. Of course, posts make a top...
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The Ice Bucket Challenge’s Impact on ALS Association’s Year-end Giving
Millions of videos generated a buzz storm of awareness for the ALS Association in 2014 during the Ice Bucket Challenge. The “Ice Bucket Challenge” led to a $115 million infusion of fundraising support...
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HOW TO Produce More (Cheap) Video for Your Nonprofit
This could finally be the year. Thanks to a seemingly endless stream of posts touting the life or death cruciality of video content, 2015 might finally be the year we video producers have been waiting...
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Age Breakdowns for the Biggest Social Media Networks and What it Means for...
More than half of America uses social media regularly and Facebook is still the king when it comes to number of users. And while the share might shift between social networks and demographics, there is...
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HOW TO Add Digital to Your Major Gift Strategy
Major donors often make decisions about where to give based on what they see online. Should you use social media to engage your major gift prospects and donors? Absolutely! During Washington State...
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Last Minute Tips for #GivingTuesday
I know, I know …we should have started our #GivingTuesday planning many months ago. And most of you have. But there are still a few last-second items you should consider to give your fundraising on...
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HOW TO Build a Digital Major Gifts Program
I love it when anecdotes plus statistics lead to predictions, which then become real life case studies and finally evidential proof. In 2012, we first witnessed major donors taking notice of online...
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Building a 4-stage Online Ambassador Program — Stage 1: Identification
A lot has been revealed in recent years about the power of friends asking friends to support their favorite nonprofits online. In higher education in particular, we at ScaleFunder have experienced...
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Building a 4-stage Online Ambassador Program — Stage 2: Engagement
Before reading this post, be sure to check out Stage 1 in this four-part series on identifying potential ambassadors by clicking here. All caught up? Great! Now let’s talk about engaging and...
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Building a 4-stage Online Ambassador Program — Stage 3: Deployment
This is part 3 in a four-part series that details ScaleFunder’s four-stage online ambassador program building process process. Before continuing, be sure you’ve read part 1 by clicking here and part 2...
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Giving Days Done Right with Major Donors – UCSB
When asked “which giving day do you think had the best planning and preparation?” the University of California Santa Barbara is always at the top of my short list of examples. From the theme, to...
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Getting Noticed on #GivingTuesday
#GivingTuesday is a powerful swell of support for philanthropy across the world. With over 1.5 million gifts given last year, it’s clear donors are paying attention. Make sure your content helps your...
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End of Year Fundraising with Online Ambassadors
Emails sent from online ambassadors perform 312 times better than the exact same email that is sent with the institution as the sender. Seriously, this 2015 Blackbaud study found ambassador-sent emails...
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Multi-channel Fundraising Strategies for Huge EOY Results
“Crowdfunding?! Are you crazy?! Donors have their plans set for how they give at EOY! We’d only get new donors that don’t renew!” Nonprofit fundraisers have a love/hate relationship with crowdfunding....
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